Forest for the Trees 2015

When: Thursday 21 May, 10am – 4.30pm
Where: Metcalfe Auditorium, State Library of NSW

Forest for the Trees is a one-day seminar looking at the current state of publishing for Australian writers.  The seminar brings together writers, publishers, marketers, and booksellers to discuss what is happening in 2015. Forest for the Trees gives an industry perspective on where the writing world is in 2015.

To purchase tickets click here.

10.00 – 10.45am – My Path Through the Forest
A writer’s life entails much more than just getting words on the page. Bruce McCabe self-published his first novel (Skinjob) which led to an international publishing deal with Random House. He takes us through what he has learned and his plans for 2015. Listen to it here.

10.45am – 11.30am – A Fork in the Road
Bruce McCabe
will be joined by Sophie Masson, the award-winning author of more than 60 books for children, young adults and adults, to discuss the many pathways to publication.  This is an opportunity to ask these successful authors, with very different experiences, about what they’ve learnt and what they would and wouldn’t recommend.

Break 11.30am – 11.45am

11.45am – 12.45pm – Hunting & Gathering: What can data tell us?
What does the data say, who is collecting it and how do we interpret it? What do we know about readers? Who reads? On what platforms? Are ebooks really 30% of the market? Shaun Symonds, General Manager, Nielsen BookScan; John Purcell, Head of Marketing, Booktopia; and Elain Richards, Loyalty & Marketing Manager, Dymocks in conversation with Mark Higginson, Founder & Principal, mPath Consulting.

12.45 -1.45pm – Planting the Seed
Four authors talk social media. Which platform works best? A debate among users. Walter Mason (Destination Cambodia) chirps up for Twitter, Jan Cornall (Take Me to Paradise) advocates for email lists, Allison Tait (The Mapmaker Chronicles) likes Facebook and Kylie Scott (The Stage Dive Series) pins Pinterest.

Lunch 1.45pm – 2.30pm

2.30 – 3.30pm – To Market, To Market
How do publishers identify the target audience for a book and what do they do to make sure books and readers find each other? From acquisition to marketing hear how these decisions are made with Kate Cuthbert, Managing Editor, Escape Publishing: Anna Valdinger, Fiction Publisher, HarperCollins; and Aviva Tuffield, Publisher, Affirm Press.

3.30 – 4.30pm – The Open Road
What are the new opportunities for getting your work out to audiences (and getting paid)? This panel explores new platforms (audio books, social reading), sales models (subscriptions and bundling), revenue streams, and much more. Author, editor, and blogger Angela Meyer talks to Joel Naoum, Momentum; Malcolm Neil, Kobo; author Cat Sparks (The Bride Price) and Ash Davies, Tablo.

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