Seminar: Book Promotion Essentials

Seminar: Book Promotion Essentials

Who: Aleesah Darlison
Thursday 8 March 2018, 6:30-9:30pm
Cost: Full price:
$55; Member: $40; Conc Member: $35

Learn the essentials of marketing your book and your author brand! Whether you’re an experienced author, new to the world of commercial publishing, or a self-published author, this informative seminar with award-winning author Aleesah Darlison will provide crucial information about marketing your book and your author brand.

These days, being an author is about more than just writing books. Often, people think the hard work is in getting a manuscript accepted for publication. But the real challenges start after your book is accepted for publication.

How do you get your book into bookstores? How do you create market awareness? And how do you get people buying your book? The publishing industry is highly competitive and is constantly evolving. If you want to stand out, if you want people to buy your books, they first have to know who you are.

Learn about branding, image marketing, special events and promotional strategies that will reap results. Using practical examples from her own experiences in promoting her many books, Aleesah shows others how it’s done.

Expected learning outcomes:

  • Developing marketing plans and goal setting
  • Creating events and promotional activities to make your book stand out
  • Writing a press release and organising publicity
  • Social media marketing
  • Understanding the importance of databases

Participant Requirements

  • Pen and paper
  • If you have one, bring your publication along
  • Handouts provided

About the tutor
Aleesah Darlison
writes picture books, chapter books, novels and series for children. Her story themes include courage, understanding, self-belief, friendship and environmental issues. She has won several awards for her writing and has had numerous short stories, articles and book reviews published across various mediums. Aleesah’s picture books include Stripes in the Forest: The Story of the Last Wild Thylacine, Mama & Hug, Emerald: The Green Turtle’s Tale, Fox and Moonbeam, Puggle’s Problem, Our Class Tiger (2015 Wilderness Society Award Winner, Non-Fiction), and Warambi (2012 CBCA Notable Book Non-Fiction; 2012 Wilderness Society Award for Children’s Literature Shortlist). Her novels and series include Ash Rover, Little Good Wolf, Running from the Tiger, the Totally Twins Series, the Little Witch Series, the Netball Gems Series and the Unicorn Riders Series. Aleesah travels across Australia and internationally teaching creative writing and the power and value of the written word. Visit


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