Courses

Seminar: Advanced Digital Marketing for Authors

Seminar: Advanced Digital Marketing for Authors

Who: Patrick Lenton
When:
Tuesday 12 September, 6:30–9:30pm
Cost: Full Price:
$55; Member: $40; Conc Member: $35
Level: For authors looking to improve their existing online presence 

Writing a book is hard, but selling it can be even harder. If you’ve got a book coming out or you’re launching a series and you want to know how to get the most out of online marketing, this is the seminar for you. Authors who have already set up their online author platform (such a website or social media account) and are looking to utilise it with an efficient and tailored marketing strategy will get the most out of the seminar.

Join Patrick Lenton to learn about social media promotion strategy, digital publicity, digital advertising options, review and blog tour callouts and Amazon chart strategy. Each participant will leave with an idea of how to create their own advanced marketing release strategy.

Expected Learning Outcomes

  • Understanding of what advanced digital marketing strategies are available
  • How to create a release day strategy
  • How to use social media for marketing goals

Participant Requirements
Pen and paper

About the tutor
Patrick Lenton
is an author and digital marketing professional. He has worked for Momentum Books, the digital-first imprint of Pan Macmillan, and runs Town Crier, a digital marketing and social media consultancy for authors. His first book is A Man Made Entirely of Bats.

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