Courses

Book Publicity for Self-Published Authors

Book Publicity for Self-Published Authors

Who: Emma Noble
When:
Saturday 11 March, 10am-4pm
Cost:
Full Price: $180; Member: $125, Conc Member: $110
Level: Beginning/Intermediate

Self-publishing seems like it has never been more viable. Your options for bringing a book to market are myriad, easy to access and cheaper than ever. But what happens next? How do you make your book stand out from the crowd and find your readers?

You have two options: hire a publicist or do it yourself, depending on your personal time and budget constraints. This course will introduce DIY publicists to the basics of running your own book publicity campaign. It will also help traditionally published writers to better understand the activities of their in-house publicist.

Outline
Introducing the concept of book publicity:

  • What is publicity, and why and when do we do it? What is it not?

 The DIY publicity tool kit:

  • The tools available to you: press release, images, extracts, story ideas and so on

 Story ideas:

  • What is your book really about? Working up an ‘elevator pitch’
  • Identifying universal themes in your work
  • Sharing personal experiences – how much is too much?
  • Hooking into the news agenda
  • Examples provided

 Working with the media:

  • How to compile a killer hitlist: who to include, and why
  • Finding the information you need
  • Examples provided

 Pitching for coverage:

  • Pairing story ideas with media outlets
  • Understanding lead times and timing your pitches accordingly
  • The pitching process – how and when to pitch, and to follow up
  • Examples provided

 Preparing for success:

  • Responding to media requests
  • Scheduling interviews – factors to consider
  • Basic interview techniques

 Events:

  • The various formats of author events
  • Event hosts: literary festivals, bookshops, other
  • How and when to pitch
  • Goal-setting – what do you want to achieve?

Evaluating your campaign:

  • Assessing your achievements
  • Identifying missed/new opportunities
  • Re-attacking.

Participant Requirements
The Noble Words author questionnaire will be sent prior to the course. Please answer and submit it before the course.

About the tutor
Emma Noble
is the director of Noble Words Communications and Book Publicity, which has offices in Sydney and Melbourne. She has more than 15 years of experience in promoting writers of fiction and non-fiction in the UK and in Australia. Noble Words’ regular clients include major publishers like Penguin Random House Australia, Allen & Unwin and HarperCollins Australia, as well as a colourful and fascinating range of self-published authors. Emma also works on a range of large-scale industry events; she publicised the 2014, 2015 and 2016 Prime Minister’s Literary Awards, the 2014 Australian Book Industry Awards and has worked regularly with the Sydney Writers’ Festival since 2011. The DIY Book PR Guide: the HAPPIER Guide to Do-It-Yourself Book Publicity in Seven Easy Steps is her first book.

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