Book Publicity for Authors

With: Jaki Arthur
Saturday 19 August, 10am-4pm*
Cost: Full price:
$180; Member: $125; Conc Member: $110
*Please note, this date has been changed since its original publication.

Experienced book publicist Jaki Arthur presents a motivating and inspiring workshop all about book publicity – how it works, why it works, what it can do for you and how to do it!

You will discuss today’s media landscape and where your work and ideas fit within it, learn how to identify and approach targets, and when (and when not) to pitch, and finally, learn about the current book retail landscape in Australia and the Australian publishing industry in general – its strengths and its weaknesses.

You will discover where you and your work fit and how you might best be a positive advocate for your own work in this crowded marketplace. You will learn valuable, practical tools that you can apply to yourself and your project to take it to the next stage – the public stage!

Expected Learning Outcomes

  • Ÿ  Identify yourself as a writer
  • Ÿ  Learn who your audience is
  • Ÿ  Learn about your role in the publishing world
  • Ÿ  Develop your strap line
  • Ÿ  Develop your bio
  • Ÿ  Write a press release
  • Ÿ  Workshop your targets
  • Ÿ  Discuss the five publicity channels and timings

Participant Requirements
Pen and paper

About the tutor
Jaki Arthur
is the head of marketing communications for HarperCollins. She has over 20 years’ experience in book publishing in New Zealand, the UK and Australia, across retail and publishing sales, marketing and, for the last 15 years, book publicity. She has toured with aspiring, emerging and established authors from all over Australia and the world to publicise books across all genres. 


*Please note, this date has been changed since its original publication.


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